By Zygmunt Bauman
This liquid glossy international of ours, like every drinks, can't stand nonetheless and hold its form for lengthy. every thing retains altering - the models we persist with, the occasions that intermittently seize our realization, the issues we dream of and issues we worry. And we, the population of this global in flux, consider the necessity to comply with its pace via being 'flexible' and continuously able to swap. we wish to understand what's going and what's more likely to occur, yet what we get is an avalanche of knowledge that threatens to weigh down us.
How are we to sift the data that actually issues from the lots of dead and beside the point garbage? How are we to derive significant messages from mindless noise?
We face the daunting activity of attempting to distinguish the real from the insubstantial, distil the issues that subject from fake alarms and flashes within the pan.
Nothing escapes scrutiny so stubbornly because the traditional issues of daily life, hiding within the gentle of misleading and...
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Additional info for 44 Letters From the Liquid Modern World
Well, what I am going to try for in my letters will be, so to speak, sailors’ stories as told by peasants. Tales drawn from the most ordinary lives, but as a way to reveal and expose the extraordinariness we would otherwise overlook. If we wish them to become truly familiar, apparently familiar things need first to be made strange. This is a difficult task. Most certainly, success is anything but guaranteed, whereas full success is, to say the least, highly doubtful. But this is the task which we, the writer and the readers of these 44 letters, shall try to pursue in our shared adventure.
Hence the resentment towards everything redolent of a ‘long-term’ commitment – be it planning one’s life, or one’s engagements with other living beings. Evidently appealing to the younger generation’s values, a recent commercial announced the arrival of a new mascara that ‘vows to stay pretty for 24 hours’, and commented: ‘Talk about a committed relationship. One stroke and these pretty lashes last through rain, sweat, humidity, tears. Yet the formula removes easily with warm water’ – 24 hours already feels like a ‘committed relationship’, but even so brief a ‘commitment’ wouldn’t be an attractive choice if its consequences weren’t so childishly easy to remove.
Everything or almost everything in this world of ours keeps changing: fashions we follow and the objects of our attention (constantly shifting attention, today drawn away from things and events that attracted it yesterday, and to be drawn away tomorrow from things and events that excite us today), things we dream of and things we fear, things we desire and things we loathe, reasons to be hopeful and reasons to be apprehensive. And the conditions around us, conditions in which we make our living and try to plan our future, in which we connect to some people and disconnect (or are disconnected) from others, keep changing as well.